English
Artificial Intelligence Marketing and Predicting Consumer Choice-2017
文件大小：
3289k
资源说明：News and articles on arti cial intelligence seem to be everywhere. At least they do if you are writing a book with the words ‘arti cial intelligence’ in the title. But what is arti cial intelligence?
Critical as this eld is, it appears that there is no clear de nition. A reporter went to Alphabet (formerly Google), the epicentre of arti cial intel- ligence, and asked people working there for an explanation. Here are some of the answers:
‘I would de nitely interview someone else.’ ‘No thanks. Sorry. Good luck.’
‘I don’t know. I’ll pass.’
‘It’s machine learning.’
‘I work at Yahoo...’
Still, this topic is vitally important for you and for answering the increas- ingly dif cult questions you are likely to encounter. This book will give you the practical information and pointers on applications that you need to know to succeed. But this is vital for your future campaigns, and this book will tell you what you need to know to get ahead.
In Chapter 1, we propose a working de nition. There is no question that arti cial intelligence and machine learning, if not in fact the same, overlap substantially. This of course raises the question of what machine learning means.
This de nition also varies depending on who you ask, just like asking about the height of PT Barnum’s elephant, Jumbo. (Jumbo was twelve foot six inches high if you asked Mr Barnum, and ten foot nine if you asked someone with a tape measure.)
An online article purporting to teach about machine learning included regression and clustering among advanced machine learning methods. These are two of the most august and long-standing of analytical approaches. Regression was widely used well before computers existed.
Even taking a less expansive de nition, machine learning has been with us for decades. It has been working in the background as often as in the foreground, solving problems that would have been impossible to approach without it. This is worth noting separately.
本源码包内暂不包含可直接显示的源代码文件，请下载源码包。
