English
资源说明：中文名: 网站优化
原名: Website Optimization: Speed, Search Engine & Conversion Rate Secrets
作者: Andrew B. King
资源格式: PDF
版本: 英文文字版/更新EPUB版本
出版社: O'Reilly书号: 978-0596515089发行时间: 2008年07月15日
地区: 美国
语言: 英文
简介:
内容介绍：
Is your site easy to find, simple to navigate, and enticing enough to convert prospects into buyers? Website Optimization shows you how. It reveals a comprehensive set of techniques to improve your site's performance by boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users, and measuring your site's effectiveness (before and after these changes) with best-practice metrics and tools.
目录:
Search Engine Marketing Optimization
Chapter 1 Natural Search Engine Optimization
Chapter 2 SEO Case Study: PhillyDentistry.com
Chapter 3 Pay-per-Click Optimization
Chapter 4 PPC Case Study: BodyGlove.com
Chapter 5 Conversion Rate Optimization
Web Performance Optimization
Chapter 6 Web Page Optimization
Chapter 7 CSS Optimization
Chapter 8 Ajax Optimization
Chapter 9 Advanced Web Performance Optimization
Chapter 10 Website Optimization Metrics
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