English
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E-commerce. Business. Technology. Society. 11Eprovides you with an in-depth introduction to the field of e-commerce. We focus on concepts that will help you understand and
take advantage of the evolving world of opportunity offered by e-commerce, which is
dramatically altering the way business is conducted and driving major shifts in the
global economy.
Just as important, we have tried to create a book that is thought-provoking and current. We use the most recent data available, and focus on companies that you are likely to encounter on a daily basis in your everyday life, such as Facebook, Google, Twitter,
Amazon, YouTube, Pinterest, eBay, Uber, WhatsApp, Snapchat, and many more that
you will recognize, as well as some exciting startups that may be new to you. We also
have up-to-date coverage of the key topics in e-commerce today, from privacy and
piracy, to government surveillance, cyberwar, social, local, and mobile marketing,
Internet sales taxes, intellectual property, and more. You will find here the most up-todate and comprehensive overview of e-commerce today.
The e-commerce concepts you learn in this book will make you valuable to potential employers. The e-commerce job market is expanding rapidly. Many employers
expect new employees to understand the basics of e-commerce, social and mobile marketing, and how to develop an e-commerce presence. Every industry today is touched
in at least some way by e-commerce. The information and knowledge you find in this
book will be valuable throughout your career, and after reading this book, we expect
that you will be able to participate in, and even lead, management discussions of e-commerce for your firm.
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