资源说明:Table of Contents
Preface
1
Chapter 1: Getting Started with WordPress and e-Commerce
7
Why WordPress
8
WordPress is free (as in money)
8
WordPress is free (as in speech)
8
WordPress is widely used
9
WordPress is flexible and extensible
9
About the WP e-Commerce plugin
9
Site and business possibilities
10
Photography shop
10
Music shop with digital downloads
11
Clothing shop
12
Accessory shop
14
WP e-Commerce feature overview
15
Organization and layout
16
Products and merchandising
17
Checkout and payments
18
Marketing tools
20
Test platform
20
Summary
21
Chapter 2: Getting Ready to Sell
23
Installing the WP e-Commerce plugin
23
Installing from the WordPress Dashboard
24
Manual installation
25
Plugin activation
26
Installing third-party themes
26
Installing themes through the WordPress Dashboard
27
Uploading themes via FTP
28
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[ ii ]
Activating third-party themes
29
Enabling and disabling comments
31
Disabling comments globally
32
Disabling comments on individual posts and pages
33
Removing comment traces from your theme
33
Setting up a static front page
36
Using widgets
37
Creating text widgets
39
Complementary plugins
41
Akismet
41
All in One SEO Pack
42
Google XML Sitemaps
42
WP-DB-Backup
43
WP-Polls
44
Adding a contact form
45
WordPress SpamFree contact form
45
Contact Form 7
46
cforms II
46
Adding a business blog
46
Summary
48
Chapter 3: Configure Your e-Commerce Settings
49
General Settings
50
Base Country/Region, Tax Settings, and Language
50
Default language
51
Currency Settings
52
Presentation Settings
52
Button Settings
53
Product Settings
54
Product Page Settings
56
Shopping Cart Settings
60
Cart Location
61
Use Sliding Cart
62
Display "+ Postage & Tax"
62
Product Group Settings
63
Show Product Group Description
63
Show Product Group Thumbnails
64
Show Product Count per Product Group
64
Thumbnail Settings
64
Pagination settings
65
Comment Settings
66
Admin Settings
66
Digital downloads
67
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[ iii ]
Purchases
68
E-mail settings
70
URL Settings
72
Checkout settings
72
Summary
73
Chapter 4: Managing Your Product Catalog
75
Creating new products
76
Creating a new physical product
76
Creating a new digital product
79
Groups, categories, and tags
80
Groups and categories
81
Deleting categories and groups
85
Product Categories widget
86
Tags
87
Price and Stock Control
88
Variations
89
Advanced Options
92
Custom Meta
93
Merchant Notes
93
Personalisation Options
93
Summary
94
Chapter 5: User Accounts: Customers and Staff
95
Enabling user registrations
96
Understanding WordPress roles
97
Administrator
97
Editor
97
Author
98
Contributor
98
Subscriber
98
Staff accounts
98
Creating staff users
99
Manual registration
99
Self-registration
100
Customer accounts
101
Creating a test customer account
103
Dealing with the WordPress Dashboard
104
Redirect customer logins with 'Peter's Login Redirect'
104
Dominate logins with 'Theme My Login'
106
Purchase history
109
Summary
110
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Table of Contents
[ iv ]
Chapter 6: Checkout and Payment Setup
113
Planning the checkout process
114
Payment gateway versus merchant account
114
Integration and checkout seamlessness
115
Available payment gateways
116
Chronopay
117
Google Checkout
118
Manual Payment / Test Gateway
119
PayPal Payments Standard
120
PayPal Express Checkout
121
PayPal Payments Pro
121
Authorize.net
121
Setting up PayPal Standard
122
Playing in the sandbox
123
WP e-Commerce Payment settings
124
Setting up IPN
125
Set up Auto Return
127
The test transaction
128
Setting up Google Checkout
129
Playing in Google's sandbox
131
WP e-Commerce Payment settings
133
Google integration settings
134
The test transaction
135
Summary
137
Chapter 7: Shipping, Taxes, and Processing Orders
139
Locations and tax setup
140
Shipping Options and Calculators
141
General Shipping Settings
142
Shipping Modules
143
Flat Rate
144
Table Rate
146
Weight Rate
147
Using an external Shipping Calculator
149
UPS Calculator
149
USPS Calculator
150
Processing a test order
152
E-mails sent to the customer
154
E-mails sent to you
155
Sales log
156
Summary
157
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[ v ]
Chapter 8: Themes and Design Elements
159
WP e-Commerce included widgets
159
Latest Products widget
160
Price Range widget
161
Product Donations widget
161
Product Tags widget
162
Product Categories widget
163
Product Specials widget
164
Shopping Cart widget
164
Shortcode and PHP tags
164
Display default products
165
Display shopping cart
165
List categories
166
Display products from a specific group
166
Add to Cart / Buy Now
166
WP e-Commerce theme engine
168
Creating a new e-Commerce theme
169
Tweaking your WordPress theme
170
CSS basics
171
CSS selectors
172
Class and ID selectors
174
CSS properties and values
175
Changing the header image
177
Replacing the theme fonts
179
Changing the theme colors
181
Additional CSS tutorials
182
Additional WP e-Commerce themes
182
WP e-Commerce tips
182
Change the appearance of the shopping cart widget
183
Use a custom Add to Cart image
184
Remove the sidebar Google Checkout button
186
Summary
187
Chapter 9: Deploy, Secure, and Maintain Your Shop
189
Getting ready to deploy
189
Necessary WordPress adjustments
190
Your WordPress database
191
Database export via phpMyAdmin
191
Database export via command line
194
Hosting and domain names
194
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Table of Contents
[ vi ]
Uploading your shop
196
Setting up a new database
196
Importing your WordPress database
197
Uploading your WordPress files
198
Editing your WordPress config file
199
Man the hatches—essential site security
200
User passwords
200
Rename or replace the admin user
201
WordPress and plugin updates
203
SSL for Dashboard login
203
Eliminate directory browsing
204
Backups—preparing for disasters
205
Database backup and restoration
205
Server data backup and restoration
206
Summary
208
Chapter 10: Alternative e-Commerce Plugins
209
YAK (Yet Another Kart)
210
What YAK offers
210
Basic YAK setup and usage
210
Adding a new product with YAK
212
eShop
214
What eShop offers
214
Basic eShop setup and usage
215
Adding a new product with eShop
216
Shopp
218
What Shopp offers
218
WordPress Simple PayPal Shopping Cart
218
What WordPress Simple PayPal Shopping Cart offers
219
Basic WordPress Simple PayPal Shopping Cart setup and usage
219
Adding a new product with WPSPSC
221
Market Theme
222
What the Market Theme offers
223
Summary
223
Chapter 11: Marketing Your Shop
225
Coupons and discounts
226
Cross sales
230
'Share This' plugin
231
Purchasing advertising
232
Google AdWords
232
Microsoft adCenter
234
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Table of Contents
[ vii ]
E-mail, newsletters, and blogging
235
E-mail/newsletters
235
Option 1: Spreadsheet only
235
Option 2: Find a plugin for WordPress
237
Option 3: A third-party service
237
Business blogging
238
Summary
238
Appendix A: Gold Cart Module Extendibility
241
Purchasing and installing the Gold Cart module
242
Installing the Gold Cart files
243
Grid View
246
Multiple image upload
246
Product search option
247
Additional payment gateways
248
DropShop and other modules
248
Summary
249
Appendix B: Setting Up a WAMP Testing Platform
251
Download and install WampServer
252
Overview and configuration
254
Enable the rewrite module
254
Running a test server
255
Install WordPress
256
Summary
257
Index
259
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